Development of Training Materials for Employee Onboarding

This project aims to create a structured and user-friendly onboarding guide to help new employees quickly adapt to using Shopify tools and managing social media platforms. By standardizing workflows and best practices, the training materials will improve operational efficiency and reduce onboarding time. The project will focus on creating detailed step-by-step guides with visuals, examples, and troubleshooting tips to ensure ease of understanding. Additionally, the project will help in documenting key operational processes, enabling future employees to seamlessly integrate into their roles while maintaining consistency in business operations.

Data Entry and Market Analysis for Product Expansion

The goal of this project is to enhance the efficiency and accuracy of product uploads on the Shopify platform while conducting a comprehensive market analysis of sustainable luxury products. By ensuring that all product descriptions, images, and categories are properly updated, the project aims to improve the customer shopping experience and online visibility. Additionally, the market research component will help identify trends, customer preferences, and competitor strategies, enabling data-driven decision-making for product positioning. Through this project, learners will gain hands-on experience in e-commerce operations, data management, and market research methodologies.

Social Media Strategy for Sustainable Luxury Brands

This project aims to develop a structured and engaging social media strategy to increase brand awareness and customer engagement for sustainable luxury brands. By leveraging various social media platforms, the project will enhance brand storytelling, drive traffic to the online store, and create a cohesive brand identity. The project will also focus on optimizing content formats such as posts, reels, and stories to improve audience reach and engagement. Additionally, the project will involve monitoring performance metrics to assess effectiveness and make data-driven improvements.

Web Stories Digital Content Creation

Gallery La La is working on submitting Google Web Stories to US Hourly Prime News (a digital media outlet) that pertain to sustainability in fashion. We are now taking on interns to write these stories, especially focusing on popular fashion brands and stylish celebrities who advocate and support sustainable and ethically produced products. Web stories are the new form of news which comes up with the combination of images and key content. Interns must have at least basic knowledge of web stories creation tools and techniques. Ultimately, you will be working on content creation, including image animation, social media engagement, and other collateral that we can use as go-to marketing tools. If you are ready to tackle this challenge with us, we'd love to hear from you.

Marketing Strategy for an Online Marketplace

The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Email (preferred) Riipen messaging Primary contact : Sulimon Balogun Founder & CEO

Press Release Creation

We want to be recognized in our community and nationally for the work that we are doing. We have a great story to tell and we want it to be picked up by media outlets. We need students to create press releases for us. Students should be prepared to: Help us refine our story to something compelling and news-worthy Write up press releases around multiple news-worthy stories Identify media outlets that are most beneficial to us/most likely to pick the story up.  Send press releases and establish positive rapport with media contacts Secure media exposure for our organization. 

Virtual Internship Opportunity: Marketing for an Online Curated Marketplace

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams. The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Email (preferred) Riipen messaging Primary contact : Sulimon Balogun Founder & CEO