Financial Business Plan

We are excited to be launching a new business, Women on Bay Street. With any launch, having a financial plan is one of the keys to success, and we would like to involve students in creating one for our new venture. This will involve several different steps for the students, including: Learning about our business strategy from various employees to become familiar with our goals, mission, and products. Creating forecasts using Excel (or another financial software) for sales in the first year of operation as well as an income projection (conservative and aggressive). Working with our team to develop an expense budget. Conducting a break-even analysis timeline using financial projections. Reporting on projected assets and liabilities. Including visual comparisons such as graphs and charts to show the differences between the conservative and aggressive income projection.

Empowering Women in Finance: Marketing and Communications Strategy

1. Marketing and Communications Intern Job Description: We are seeking a dynamic and creative intern to assist with our marketing and communications efforts. The intern will play a key role in enhancing our brand presence and engaging our community through various channels.​ Key Responsibilities: Develop and schedule content for social media platforms.​ Assist in crafting newsletters, press releases, and promotional materials.​ Monitor and analyze engagement metrics to inform strategy.​ Collaborate with team members to maintain brand consistency.​ Ideal Candidate: Pursuing a degree in Marketing, Communications, or a related field.​ Strong writing and editing skills.​ Familiarity with social media platforms and analytics tools.​ Creative thinker with attention to detail.​

Viking Roots Funding and Collaboration Initiative

Viking Roots, a cultural heritage organization, seeks to enhance its financial and collaborative capabilities by securing grant funding, engaging with local heritage groups, and managing donor relationships. The project aims to provide learners with the opportunity to apply their knowledge of grant writing, stakeholder communication, and project management. The team will research potential government grants, draft a comprehensive grant proposal, and develop a strategic plan for collaboration with local heritage organizations. Additionally, they will create a follow-up system for donor requests to ensure effective communication and relationship management. This project will allow learners to gain practical experience in nonprofit operations and community engagement, while contributing to the preservation and promotion of Viking heritage.

Social Media Marketing Campaign

We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.