Social Media Growth Strategy for The Publishing Pad
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Project scope
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Digital marketing Marketing strategy Social media marketingSkills
business objectives target audience social media trends business metrics performance metric social media analytics key performance indicators (kpis) social media strategy digital marketing social mediaThe Publishing Pad, a small business specializing in publishing services, seeks to enhance its online presence and expand its reach on Instagram and Facebook. The goal of this project is to develop a comprehensive social media strategy tailored to the unique needs and target audience of The Publishing Pad. Learners will analyze current social media trends, evaluate the existing social media presence of The Publishing Pad, and identify opportunities for growth. The project will involve researching effective content types, optimal posting schedules, and engagement techniques to increase follower count and interaction rates. By applying classroom knowledge of digital marketing and social media analytics, learners will create a strategy that aligns with The Publishing Pad's brand identity and business objectives.
The project deliverables will include a detailed social media strategy document outlining recommended actions for Instagram and Facebook. This document will include content calendar for a specified period, platform-specific engagement tactics, performance metrics and KPIs proposal as well as visual mock-ups of social media posts.
The deliverables will also include a set of sample social media posts and a proposed timeline for implementation.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
The Publishing Pad is a full-service book publishing company dedicated to helping authors bring their stories to life with confidence and excellence. From editing and cover design to formatting, publishing, and launch support, we guide writers every step of the way—whether they’re first-time authors or seasoned storytellers. Our goal is to make the book publishing process smooth, professional, and empowering.
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