Retail Strategy Consulting
Timeline
-
January 31, 2020Experience start
-
February 1, 2020Project Scope Meeting
-
March 11, 2020Midway Check In
-
May 1, 2020Experience end
Timeline
-
January 31, 2020Experience start
-
February 1, 2020Project Scope Meeting
Meeting between students and organization &/or instructor to confirm: project scope, communication styles, and important dates. Based on your location and schedule this meeting may be held in-person or via on-line conference.
-
March 11, 2020Midway Check In
Meeting between students and organization &/or instructor to ensure that progress is on track halfway through completion. Based on your location and schedule this meeting may be held in-person or via on-line conference.
-
May 1, 2020Experience end
Experience scope
Categories
Market research Product or service launch Sales strategy Marketing strategySkills
consumer behaviour analysis market opportunity social media and digital marketing branding retailingAre you a small to mid-sized retailer looking to refresh your current strategy? Do you want a small group of senior-level retail students develop creative solutions to your strategic problems? Students will work in small groups of 3 throughout the semester on a challenge you provide them. Along the way, they could gather primary data from your customers and collate secondary data about your industry, analyze the data and then develop a strategic retailing plan along with actionable insights.
Learners
Final deliverable include:
1) A managerial report outlining the problem addressed, summary of the market research outcomes, short-term and long-term strategic recommendations
2) Presentation of the material to the company
Project timeline
-
January 31, 2020Experience start
-
February 1, 2020Project Scope Meeting
-
March 11, 2020Midway Check In
-
May 1, 2020Experience end
Timeline
-
January 31, 2020Experience start
-
February 1, 2020Project Scope Meeting
Meeting between students and organization &/or instructor to confirm: project scope, communication styles, and important dates. Based on your location and schedule this meeting may be held in-person or via on-line conference.
-
March 11, 2020Midway Check In
Meeting between students and organization &/or instructor to ensure that progress is on track halfway through completion. Based on your location and schedule this meeting may be held in-person or via on-line conference.
-
May 1, 2020Experience end
Project Examples
Requirements
Student-consultants in groups of 3-4 will develop a proactive strategic plan which will guide your future opportunities and be prepared to face upcoming changes in consumer trends. Some examples of past projects that my students have worked on include - Enhancing Target's Cartwheel app to provide excellent customer service; Re-energize Target's Threshold brand; Create an online presence and develop digital marketing strategies for a small jewelry store and for a small boutique both located in Northern New Jersey.
Potential projects could focus in the following areas -
1) Branding strategies for your company/products
2) Identifying your customer decision making process
3) Positioning analysis
4) Competitor analysis
5) Merchandising strategy
6) Overall strategic development
7) Digital marketing strategy
To accomplish this work, students will:
- Conduct an initial meeting with your organization to determine the scope of the project and your key areas of interest
- Work as a group to develop a detailed report for your organization.
- Deliver the final report to your organization which will include the implementation plan
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 31, 2020Experience start
-
February 1, 2020Project Scope Meeting
-
March 11, 2020Midway Check In
-
May 1, 2020Experience end
Timeline
-
January 31, 2020Experience start
-
February 1, 2020Project Scope Meeting
Meeting between students and organization &/or instructor to confirm: project scope, communication styles, and important dates. Based on your location and schedule this meeting may be held in-person or via on-line conference.
-
March 11, 2020Midway Check In
Meeting between students and organization &/or instructor to ensure that progress is on track halfway through completion. Based on your location and schedule this meeting may be held in-person or via on-line conference.
-
May 1, 2020Experience end