Montclair State University
Montclair State University
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Marketing Management Fall 2025

MRKT 621
Closed
Main contact
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Nasrin Yazdanian
Assistant Professor of Marketing
2
Timeline
  • October 22, 2025
    Experience start
  • December 7, 2025
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Canada
Any company type
Any industries

Experience scope

Categories
Competitive analysis Product or service launch Marketing strategy
Skills
digital marketing competitive analysis marketing management marketing research
Learner goals and capabilities

This semester students working in groups of 4-5 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learners

Learners
Graduate
Intermediate levels
34 learners
Project
20 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables
  • Students will submit a 10-15 page report including their research, analysis, insights, and recommendations.
  • Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
  • 15 minute presentation of key findings and recommendations.
Project timeline
  • October 22, 2025
    Experience start
  • December 7, 2025
    Experience end

Project examples

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy.


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
    Assess and judge the "top" student project(s) and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group(s). (Student chooses Linked In or letter)
  • Q2 - Checkbox
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly office hour with the students about 15 min per team)
  • Q3 - Checkbox
    If you are a Canadian company?